Aristocrat Leisure Limited, one of Australia's leading gambling machine manufacturers clocked a net profit of $269 million for the six months to the end of March as the economy recuperated from the pandemic. Owing to their exceptional product performance and customer engagement coupled with their high business confidence and consumer sentiment in the UNited States, New Zealand and Australia the company's EBITDA grew at a rate of 6% YTD to about $584.7 million.
This news comes after the company shelled about $31 million to settle a American class-action lawsuits related to its Big Fish Games Incorporated subordinate which had been sued for allegedly offering online games of chance prohibited under local laws.
The CEO, Trevor Croker accredits the rise of profits and revenue to the above industry-average growth in bookings and increased demand due to the company's diversified portfolio of world class titles. The company believes that their right strategy to sustain their investments in outstanding people and product, customers, talent and culture have contributed to their success in these unforeseen times.
They attribute their leadership in the gaming market segment and growing share in digital games to their continued and well strategized efforts to gain market leadership and be a part of the big leagues by being one of the top-five game publishers in tier-one western markets.
Croker anticipates the global conditions to be uncertain due to the ongoing coronavirus-driven volatility and instability around the world. To maneuver these tides, the company is going to watchout for key factors like consumer sentiment, gaming venue patronage and currency headwinds that drive their business and will help them potentially grow in market share and establish themselves as a market leader.
According to their CEO, their strategy is to continue business with increased investments in the area of design and development, user acquisition and to support new game launches and existing games that will help them fuel their long term growth objectives.
Publication date: 20 May, 2021, 14:15 UTC